黑洞加速器账号分享
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    黑洞加速器账号分享

    From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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    黑洞加速器账号分享

    How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.

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    Dentsu’s Hisham Ghostine, Smith School’s Kenneth Wong and Level5 Strategy’s David Kincaid discuss the risks and rewards of spending through a recession – and how to do it right.

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    黑洞加速器账号分享

    Throughout the pandemic, media companies have urged brands to continue advertising. But are the same KPIs still on the table?

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    With the world on pause, is now a good time to turn the focus from bottom-funnel efforts and back to brand building?

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    The first MiC roundtable of 2023 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.

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黑洞加速器账号分享

It’s not all bad news for the company, which saw YouTube revenue grow and beat analyst expectations slightly.

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黑洞加速器账号分享

It’s the first of Postmedia’s tabloid sites to be redesigned, with a focus on ease of browsing and uninterrupted scrolling.

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黑洞加速器账号分享

Ad revenue and active users beat Wall Street expectations – but the effects of the July ad boycott haven’t fully materialized, yet.

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黑洞加速器账号分享

Plus, Vertical City joins the DPAA and Mitch Marner dips into esports.

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Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

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Nestle’s breakaway deal with the NHL

The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.

Murder Means Never Having to Say You're Sorry

Corus firms up specialty with new fall premiere dates

Specialty could be a sweet spot this fall as TV demand shoots back up, say media buyers.

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Esports is growing, but it’s far from ubiquitous in Canada.

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Plus, buyers discuss inventory shortage and what makes it premium.

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The pizza brand, which has a storied hockey history, decided to take a “media-first” approach to the sponsorship given next season’s uncertainty.

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TheScore sees revenue drop nearly fourfold in Q3

But the company did see some gains in esports, with video views jumping 113% year-over-year.